Designer Wardrobe Australia Launch

Brief:

New Zealand born, leading marketplace for pre-loved fashion, Designer Wardrobe was launching into the Australian market, and we were tasked with announcing this expansion across both Australia and New Zealand.

Idea:

We crafted a media announcement highlighting the rapid growth of the pre-loved fashion market and positioned Designer Wardrobe as a new way for Australians to make money amid the cost-of-living crisis. While NZ focused on the growth story, to amplify the message in Australia, we partnered with Sara Crampton—content creator, founder of The Undone Store, and Designer Wardrobe’s ambassador—offering exclusive tips and interviews to media outlets.

Results:

The campaign secured 46 media placements across Australia and New Zealand, with coverage in top-tier publications such as Vogue, RUSSH, Stuff, The Sydney Morning Herald, Radio NZ, and MiNDFOOD.

 We crafted a media announcement highlighting the rapid growth of the pre-loved fashion market and positioned Designer Wardrobe as a new way for Australians to make money amid the cost-of-living crisis. While NZ focused on the growth story, to amplify the message in Australia, we partnered with Sara Crampton—content creator, founder of The Undone Store, and Designer Wardrobe’s ambassador—offering exclusive tips and interviews to media outlets.

Results:

 The campaign secured 46 media placements across Australia and New Zealand, with coverage in top-tier publications such as Vogue, RUSSH, Stuff, The Sydney Morning Herald, Radio NZ, and MiNDFOOD.