Louise Cargo
Communications & Marketing Consulting
For nearly two decades, I have helped large scale organisations, startups, and small enterprises find their unique voice through effective communication strategies. I've worked across diverse industries, including finance, technology, not-for-profit, food, music, travel, and events, adapting my expertise to each sector.
Services
01
PR Media relations
Strategic PR for B2C and B2B brands designed to build credibility, increase awareness and deliver meaningful media coverage aligned with business objectives.
03
Events
End-to-end event management for media and influencer activations, staff events, and partnership or sponsorship events, with a focus on experience, engagement and brand alignment.
05
Influencer/Ambassador Management
Thoughtfully curated influencer and ambassador campaigns that amplify brand messaging, build trust and support long-term visibility.
07
Strategy
Development of integrated, multi-channel communications strategies to strengthen brand positioning, align messaging and support sustainable growth.
02
Content Creation
Purpose-led content created to support business goals — across social media, media outreach, blogs, articles, websites and newsletters — ensuring consistency of message and tone.
04
Social media
Custom social media strategies aligned with broader business objectives, including content creation, community engagement and the development of authentic brand relationships.
06
Media Training
Media training designed to build confidence, sharpen messaging and prepare you for interviews. Delivered in partnership with a trusted third-party provider.
08
Advisory
For founders, leaders and organisations seeking senior communications guidance without hands-on delivery, I offer strategic advisory support.
This includes monthly advisory retainers, clarity sessions and leadership visibility guidance — ideal for periods of growth, change or increased public profile.
Who I Help
I work with businesses, founders and entrepreneurs who want to clarify their message, increase visibility and build credibility. I’ve partnered with clients across a range of industries, including travel, hospitality, technology and finance, supporting both growing businesses and established brands.
How I Do It
I take a tailored approach, adapting my services to the specific needs and objectives of each client. We begin with an initial consultation to define priorities, challenges and goals, before developing a communications strategy designed to support meaningful and sustainable growth.
What This Means for you
Working together provides clarity, focus and momentum. Through a collaborative process, I help strengthen your brand presence, increase awareness and ensure your communications are aligned with where your business is heading.